Category Archives: iPod

State of the Apple 2012

A lot has happened in the world of Apple this last year. Apple has released new Macs including powerful MacBook Airs, OSX Lion, iCloud, the iPhone 4S with iOS 5 and just announced a strong OSX Mountain Lion release coming for Summer.

Along the way, Steve Jobs died – on October 5. A tragic loss to millions around the world. Even so, Apple is on a roll of immense proportions and is showing no signs of slowing down. Its stock valuation is larger than any other corporation in the world, but you know that already.

If you’ve been here before, you know that Apple is a passion of mine. I bought my first Mac in 1986 (the Mac Plus). That was a big commitment at the time. Back then, I was an up and coming computer professional just starting my own business. The question was do I go with my strong attraction to the Mac or go with the already dominant and rapidly growing IBM PC? I went Mac then and have stayed the course. At the time it looked like the innovative and easier to use Graphical User Interface of Macintosh would overtake the PC, but that didn’t happen. Even now, Mac represents only 10% of the Desktop PC market.

What has happened for several years now is that Mac is growing at 25-30% per year and PC sales are flat. The reason for Apple’s success has not been the Mac, but the introduction and massive success of the iPod, then the iPhone in 2007 and now the iPad. We live in a world swimming in mobile devices with people bumping into each other as they pay much more attention to their phones than their whereabouts. Mobile has begun to dominate the market and looks hell bent to take us all into a Post PC world where the PC is more of an after thought (actually, the PC as we know it may become part of the scenery literally as walls and glasses become screens). Just last week it was revealed that Apple sold 155 million iOS devices in 2011 which exceeds the total number Macs sold in its 28 year history (122m).

Even though Apple lost the battle between Mac and PC, they drove the computer industry forward, even in the Eighties and Nineties. Bill Gates could see that Apple’s Macintosh technology and graphical user interface was the wave of the future. So Microsoft created Windows using the Mac as a point of reference. Microsoft’s dominance systematically drained Apple and by the mid-nineties Apple’s future was in doubt. Steve Jobs returned to Apple after a hiatus of over ten years and revived Apple and led it to where we are today.

I’ve been doing blog posts here on the state of Apple for several years now. I’ve predicted Apple’s success, but no one could have predicted the current situation. Apple has been moving computers forward by leaps and bounds and taken computer tech far beyond the graphical interface, desktop/laptop into whole other categories. With Apple’s rise, the computer and associated technology industries have exploded into uncharted territory. We’ve gone from a computer on every desk to a computer in every pocket.

So, where is Apple with Tim Cook at the helm, without Steve Jobs to drive it forward? So far so good. Apple has not stopped innovating but I don’t think anyone expected it would. Apparently Steve Jobs worked with Jony Ive and other Apple executives on at least a four year product timeline. I’m hoping those four years will march like clockwork to not only improve the Mac, the iOS platform and devices, but create whole other platforms and initiatives. We know from the biography of Steve Jobs by Walter Isaacson that Apple is working on major initiatives in education (iBooks Author) and the Living Room (Apple TV). From the looks of Mountain Lion and iCloud, lots more is in store.

As a technology professional, my job is to invest my time (R&D) and efforts (software development, consulting and writing) in the right places so I can, through early adoption, R&D and experimentation, stay ahead of this unfolding curve. I have acquired Apple’s latest technologies early including the first iPod, the first iPhone and iPod touch. The first iPad. I’ve since upgraded first thing as advances in these tools were made. I don’t buy every model, but have purchased every iPhone model on its first day, the Nov 2008, Nov 2010 and July 2011 MacBook Airs. I’m on the case and study the iPhone and iPad apps as they pertain to my target users: designers and the broader group of professional knowledge workers like myself (see my Independent Knowledge Professional blog that evolved from my Tech Ronin blog started in 2003).

The Mac, iPhone and iPad are #1 in their categories (the latter 2 are number 1 in sales, while Mac is agreed as the better desktop/laptop machine for those who have a choice. They are going gangbusters and I see no reason to doubt that will continue for the foreseeable future. Of course, nothing is forever, so Apple will have to find it’s way on its own (without Steve Jobs) to continue its success as time goes on. It’s not easy to do what they’ve done and it won’t be a slam dunk to continue it. IBM has done pretty well. Microsoft has seen better days, but I wouldn’t count them out by any means.

With Apple’s size now, they have to make big markets. I have no doubt that iBooks Author will succeed (and have written a recent blog post about it over at my Independent Knowledge Professional blog). Same for Apple TV. Who can do it better? They have all the money in the world ($100 billion at last count). They have Jony Ive as head of design which is a central, defining role at Apple. They have the ultimate Operations guy in Tim Cook. This should be fun to watch — and participate in.

My bread and butter work is the development of custom FileMaker Pro database applications for businesses – I call them decision support systems. I’ve built a FileMaker-based software product called Studio Manager for the creative services industry so do most of my consulting there, but I do a certain percentage of my work with a variety of other businesses from solopreneurs to corporate work groups.

Technology consulting comes along with the territory. I advise on what hardware and software to buy as part of my help in developing solutions to business challenges. I’ve had a web presence since 1995, so do a little consulting re blogging and social media. I’m a big Twitter fan (I’m @tokerud) but could live without Facebook. I love the Kindle and have recently acquired a Kindle Fire. It’s pretty good. Amazon is the other A company I believe in.

My generic advice to you without a personal consultation? Get a MacBook Air if you don’t already have one as your main computer (it’s OK to have a larger desktop machine when needed but such a machine is rarely versatile and mobile enough to be your primary machine). Get an iPad 3. Use an iPhone. Right now these are your best bets for hardware/software technologies to use in your knowledge work. Use them for staying current, managing, creating content, communicating, thinking.

You need to place bets with your hardware and software investments, and most importantly with your time. Every minute spent with these devices is know-how acquired – progress along key learning curves. Technology investments elsewhere will have smaller returns. Obsolescence and the avoidance thereof is a reality any knowledge worker must take seriously and manage him or herself to.

State of the Mac (and iPhone) Nov 2009

Time is flying by as usual and it is time to give you my take on what’s up at Apple. This is easy since they are doing so well. I’ve been writing about Apple in one way or another since the early nineties. Back then I was writing a paper newsletter once or twice a year.

Snow Leopard has been great for me. The only hassle was that quite a few things broke and weren’t fixed for a few weeks. Apple had said Snow Leopard in September and all the developers thought that meant September 30. Apple got crazy and introduced Snow Leopard on August 28. How rude!

iMac27

The main thing to know about Snow Leopard if you haven’t upgraded yet is that (1) it makes your machine noticeably faster and (2) the screen pops and dazzles in a way Leopard doesn’t. Apple rewrote the Finder in Cocoa and put the full horsepower of their core graphics engine under it. Now windows pop like you’ve never seen them. As soon as you install Snow Leopard there’s no going back. It’s too lush and enjoyable — and did I say fast!

Then in September we had the new iPod touch and iPod nano. I covered them in my last post, so will skip those here. I still think the Nano makes a fantastic Christmas gift for anyone who likes music or gadgets the least bit. The iPod touch is for all those people who can’t do iPhone due to contracts, crumby reception or exhorbitant data plan charges. iPhone-less college students are perfect mates for the iPod touch because wi-fi runs rampant on a college campus and money isn’t all that plentiful in most cases when you are a student.

Then came a *mightier* Mac mini upgrade, a fast, battery-laden $995 white Macbook with everything but firewire and a crazily ginormous iMac 27. Apple rocks! They do not let up. They drive the tech world.

I only have two tiny complaints at the moment. I wish Apple had knocked Mac prices down a little more somewhere to increase Mac marketshare. But if they did, they could not wow us as well with things like the 7-hour battery life of the white Macbook. Second, where’s my iPad? Lots of people have shiny little netbooks and I want a mini-tablet as an alternative. Lots of Apple owners *had to* go out and buy netbook PCs. Since I have a Macbook Air, I held the line. I highly recommend Apple’s video about the new iMac – there’s a lot of Apple’s amazing industrial designer, Jonathan Ive, on there.

Windows 7 is here. As an after thought, I’ll mention the big W from the North country. I haven’t seen a screen with Windows 7 on it. I go by my tech reading. What I see is that Windows 7 is a great boon to Microsoft’s bottom line. Since a lot of the good things about it are already in OS X, Mac lovers need not be concerned. We know who the innovator is between Apple and Microsoft. Since there is an incredible inertia in favor of Windows, Apple will have to hustle. Glad of that.

Steve Lives and Back in the Saddle

steve_lives_gizmodoWe are disappointed with Apple’s decision to leave the camera out on the iPod touch. On the other hand the 64gb model looks pretty nice. The little nanos with video cam, microphone and fm radio look like great Christmas gifts this year.

Lots of goodies in iTunes 9 – finally better design so you can find what you want faster and a wishlist! Being able to organize your iPhone and iPod touch apps in iTunes looks really good.

Couldn’t resist this pic. I’ve got iTunes 9 running and both iPhone and iPod touch running OS 3.1.

Photo compliments of Gizmodo.

State of Apple – April 09

It’s about time for an Apple update. The Expo is well behind us now and new Macs have been recently released. We know that iPhone 3.0 will be out by July. Here are the recent high points and things to look forward to.

The Return of Steve Jobs? At Apple’s Annual Meeting on Feb 25th, spokes people seemed to hint that Steve was returning and was in communication on a regular basis with Apple’s board and key execs.

Steve_Jobs_Jan_08My take is that Steve’s health situation is serious enough that we can’t count on him to fully recover. In fact, he may not make it. But, he can afford the best medical care and is making his health priority one. He has a lot to live for. If his health is good at all, he’ll be champing at the bit to get back full-time to Apple. I sure hope he comes back soon.

iPhone Update. The iPhone is still unrivaled and is moving smartly towards a dominant position in the mobile market. All I know is that:

There are iPhones everywhere I go.

There are bajillions of iPhone apps and some of them are quite good like Tweetie, Evernote, Fieldrunner and Todo.

Apple keeps improving it – they are finally releasing cut-copy-paste.

I love my iPhone. A new, faster, more capacious (32gb) iPhone with a better camera is rumored for release in June or July.

Here’s the competition in order of strength: Blackberry, Palm Pre, Google’s Android phones like the G1, Nokia, Windows Mobile phones. Palm Pre looks hot but pre-release, so Palm has a lot to prove. The Blackberry Storm, released in November, was a disappointment. The first Android phone, the G1, is OK but development of the platform has been disappointing to observers like engadget and gdgt. Nokia’s Symbian platform lags technically even though Nokia dominates the smartphone market.

mac_mini

Mac Update. Yay for the upgrade of the Mac mini. The updates of the iMac and Mac Pro were good but mostly speed bumps with decent pricing. A lot of people hoped for even lower prices to suit the economy but that didn’t happen. I look at that as a sign of strength on Apple’s part.

New iPod Shuffle. I do like the new iPod Shuffle, by the way. What I like is the introduction of which_ipod_are_youadditional functionality via voice feedback. This innovation opens up a whole new avenue for gadget-human interaction. I hear it is well-implemented too. Multiple playlists are now supported.

Rumors of a mini-tablet or 10-inch notebook. I vote for the mini-tablet but since it is a new form factor am afraid the odds favor a smaller version of the macbook air that somehow manages to be cheaper. Not sure that is possible. Maybe it will be more like a small version of the Macbook. What I want is something the size and weight of the Kindle for $800 or less — hopefully less. Rumors have it that a device like this might possibly appear between August and October. Or maybe a netbooklike device will come out. I’m happy with my full-sized Macbook Air, so am not netbook-inclined.

Let’s Rock!

4G iPod nanos

Apple Keeps on Rocking. The Apple innovation machine continues to delight. The rumor sites had the outlines, but didn’t do the 4G nano justice like the photo above does. The new nanos have the same size screen in a vertical orientation. But the built-in accelerometer allows you to turn sideways to view content horizontally. Vertical is a better orientation for the basics and horizontal gives you a wide screen when you need it.

4g_nano_new_menuShake your groove thing. Shake your nano to shuffle the songs. Voice record with the microphone built into the headphones. Those headphones let you adjust volume and go to next or previous song. The improved headphone controls work on both the 4G nano and 2G iPod touch.

New Menu: Now you press and hold the center button to navigate around your nano.

Feather weight. The 4G nano, an impulse buy at $149 for 8gb, weighs 1.3 oz. That may be why these things end up going into the laundry. Be careful.

new 2g iPod touch2G iPod touch. We expect more of the touch because it is truly a handheld computer. New are external volume control buttons, built-in speaker and the ability to use a microphone input via Apple’s new headphones. Nike ipod integrationfor tracking your workouts. The genius feature (see below). An $80 – $100 price drop!

genius iconGenius Feature. iTunes 8 brings smarts (“genius”) to iTunes and the new crop of iPods. The scenario is you hear a song you love and want to hear more songs like that right now. Just press the center button and have your built-in genius create a playlist for you. How well it works is yet to be determined but they’ve sure got my attention!